Tagline : not for girls (srsly? people are still doing this?)
Issue : march 2013
Price : four English pounds and ten pence – coag import
Cover : busy. picture of some I vaguely recognise with lots of text. nice colour scheme
Shelf appeal : stood out, for the wrong reasons, in sea of central European mags (see Cover)
Layout and Design : there’s an awful lot going on but it’s all packed in without looking too cluttered. Even text-heavy pages leave a nice amount of breathing space around articles. Good use of images to counteract blocks of text. Looks like a zine you’d find in an independent clothes store. Very nice typography.
Content : again, there’s an awful lot going on. This makes for varied content but few features are longer than a page, let alone a two. Longest feature, cover story, is eight pages long. One of which is a title page and four are full page photos. The short length leaves content feeling shallow.
Best Feature : fashion pages are really laid laid out and exemplify the magazine’s ability to cram in content without looking too forced. Choices seem as influenced by street style as much as ‘higher’ sources. Makes for a nice change as a younger reader not interested in suiting and watches.
Best feature : short articles make it a good choice for tube/train journeys and waiting rooms. Great for a (fairly) casual read.
Worst feature : short articles make it a bad choice if you really want in-depth coverage of, well, anything. Also, it’s American, which isn’t its fault, but means most of the clothing they recommend isn’t available as a UK reader. Oh and the tagline is terrible. I can’t work out if they’re being ironic or if that would even make it any better.
Rating : three and half ‘men only’ crowns