I bloody love a good print/press/whatever you can them ad.  That moment flipping through a magazine when you can’t quite get past a page; you stop, turn the page and flip back to to take it all in.  It’s just as good as that feeling walking past a bus stop, doing a double take and shuffling backwards to have another look.  Maybe that’s just me and I’m more easily pleased/simple than I thought.

It’s why I absolutely love the ads below for Expedia with phrases made up from luggage tags.  It’s so simple you can hardly believe it hasn’t been done before but that same simplicity makes me just sit and stare.  Word on the street/Ben Kay’s blog is that the ads are limited run and have been made just to be entered into awards (where I imagined they’d do pretty well).

The Bon Voi Age ad is my favourite by far (despite the spelling).  I actually kind of hate the ‘wish you were here’ one but thought it was worth including.  You can see the rest on the Creative Review site.