(a*m*)easy does it
Following a six week(+) hiatus I’ve decided ease myself in gently back to blogging by posting a music video and not much else. Had I posted this when I meant to (4 weeks ago) I’d probably have been the height of cool but now it’s *just* number one.
Bonus points for it being a cool, fan-made video though.
ADDED BLOG ‘HOOK’: currently posting from a hospital
say it again, sam
Do you remember the Pronunciationmanual videos from last year? You know the ones, the videos with comically mispronounced brands and celebrity names. Granted, some were better than others (especially Justin Bieber and haute couture) but it was pretty funny while it lasted*. It even made it on to the Ellen Show (11 months ago) so you know it was really a ‘thing’.
Well, ever on top of pop culture trends an ad agency has created a version teaching us how to (mis)pronounce the big players in the advertising game. It’s about as funny as a Call Me, Maybe?/Gangnam parody (ie not at all) but people seem to like it. Check it out for yourself and then waste half an hour on the Pronunciation manual channel.
*turns out they’re still making them with a few updates every month
the best thing i saw in 2012
Nuff said.
horse’s eye view
Channel 4 is on a roll. Just last week I was talking about looking forward to their NYE houseparty and ‘bigging up’ last year’s C4 mashup. Since then they’ve announced another mashup in the New Year (which is amazing) and shown this beauty to promote their 2013 horse racing coverage.
While I’m not a fan of horse racing on any level (I don’t even care about the Grand National) I’m absolutely in love with this video. I’m a sucker for anything vaguely ‘behind the scenes’-y and with that fast paced editing I’m always going on about. It feels like a very young ad which I don’t imagine will appeal to the typical racing viewer (which in my head is a sea of McCririck clones) though presumably, that’s the point. The ‘see racing differently’ line is kind of perfect.
Also, Claire Balding, she’s pretty good, isn’t she?
the apocalypse according to Diesel
Video NSFW. You should probably give it a miss if you’re easily offended or not a massive child.
I love you Diesel.
the end of the year as we know it
So some people thought the world was going to end yesterday. It didn’t, which is good really because I’m really excited about this (‘this’ being the video below).
If the show itself looks or sounds as good as the promo does then we’re in for good times. It’s got that jerky, kaleidoscopic editing that I love and the song choices so far are pretty great. Channel 4 have a good track record for ‘event TV’, especially the C4 mashup, so I’ve got high hopes for this.
Watch this space.
dj not quite as Fresh as he was three years ago
This song, and video, is incredible. So incredible I’m posting about it without much justification at all. In terms of points of interests the ‘facts’ are these : it’s about three years old, it’s currently on its third incarnation (the above is second of three) and according to Radio One it’s been in the charts for seventy weeks. It’s currently sitting vaguely attractive at number twenty two. That’s pretty good going especially as it’s beating off much newer tracks by Little Mix, Girls Aloud and boremaster Ed Sheeran. Listen, enjoy and think about how much cooler than you the people in the video are.
Really want to learn to jump rope now.
ghost of christmas adverts past
So I know they aren’t identical in any way but these ads are basically the same, right? Or very similar, or just there’s something about them that calls the other to mind. It might be the buildup or the child presenting something that an adult has made to look like a child has made it at the end that does it. It all reminds me how good that John Lewis ad was and how totally unconvinced I am by the dad in the B+Q one. No way is that man a father.
for the love of money
There’s an American Express ad on the telly at the moment waxing lyrical about making the impossible possible. ‘How do you that?’, I hear you ask. Well my friends, the answer is simple, you make the impossible possible with money. It’s really that simple which makes me hope that I’ve really misunderstood what’s going on here. For a while I thought it was peddling some sort of AmEx concierge though I’m not sure that’s really any better: the message is still ‘throw money at something to sort it out’. The ‘return a loved one’ line seems particularly bad in this context and takes something that could have been really sweet, like if Royal Mail did it, into something cheap and nasty.
It seems that the ad has been on the go for a few years too. In their defense they’ve updated to voice so it’s narrated by David Tennant now. The same David Tennant who will use his voice for absolutely anything (I’m looking at you Virgin Media ad).
He does have a nice voice though.
