troy story

A short post because the video gives more information/insight than I ever could.  The quick version is : library about to close > suggests slight tax increase >  Tea Party goes mental >  library starts negative campaign against itself > causes a storm > reveals the switcheroo > library wins vote > hurrah.  It’s a really impressive, and risky, move from a brand/product/service/whatever that is fairly unexpected.

It’s the sort of campaign I love to see because it’s doing something new and exciting.  So often when I tell people I want to work in advertising I get looks normally reserved for serial killers.  Why do I want to make loud ads that interrupt their shows? I don’t.  Why do I want to make crappy ads for magazines?  I don’t.  I don’t think anyone wants to do that, especially not me.  If I work on even one campaign like this I’ll be happy.  Clever, non-traditional initiatives for the win.

Great name too.