I intended for this post to be simple, you know, like the posters. Form follows function and all that but the more I thought about it the more I had to say. So let’s make a deal. Have a look at the pretty pictures below. If you want to read something I’ll talk about them after. No pressure.
Pretty clever, right? And strange when you start to think about it. I’ve included four of six posters (that I’ve seen). The two I’ve not included are the Smurfs (I hate them) and the Simpsons (I see enough of them). So when you look at all six ads you’ve got an interesting mix of characters: a smattering of kids and ‘adult’ characters.
So who are the ads targetting? Well by the look of it, a double prong approach is at work. Southpark, TMNT and the Simpsons speak to parents whereas Donald Duck, the Smurfs and Bert and Ernie go for the jugular/children. I might have completely misread the targets here. Are Donald Duck and nephews and Bert and Ernie still even on TV? If not it’s an all out nostalgia offensive.
If that’s the case you may as well just buy Lego for yourself. God knows I would.