Last week I crowned John Lewis the undisputed King/Queen of Christmas ads and I’m afraid I to have to correct myself. With tear inducing John Lewis ads, (multi)award winning ones for Harvey Nichols and now an amazing Mulberry Crimbo ad under their presumably designer belts, I proclaim adam&eveDDB the Kings and Queens of Christmas advertising. Somebody get them a paper crown or something.
When the Mulberry ad fist popped up in my Twitter feed I have to admit my expectations were pretty low. I didn’t, and still don’t, know much about the brand beyond Cara Delevingne(sp?) associations so was anticipating something fairly staid. It is a luxury brand after all, which tends to mean a focus of heritage and Britishness over anything interesting. Cue my surprise when the ad turned out not only to be good but funny too. The leading lady really steals the show her and it’s off the back of her performance that the ad is so strong. The production does a great job of setting up the more expected Christmas scene but it’s the over the top, child like reaction is what really sells the ad as a whole. For further over the top child like reactions, please see the Nintendo 64 boy.
I just wish ads would stop giving the impression that giving animals as a gift is acceptable, whether they’re real or not.
PS this has got me more than a bit excited for the presumably upcoming Harvey Nichols Christmas ad. If a&eDDB can pull this out of the bag for Mulberry, risk taking Harvey Nichols are sure to get a stonker.