Tagline : n/a but the title is kind of a tagline
Issue : 001
Price : £10 inc p+p
Cover : bold, simple, neon, typographic. It’s really pretty great. I have no idea what it’s called but the ‘i’ is dotted with one of the print calibration icons. It’s a very nice, clever touch. Hard to describe but they’ve done something cool with the ‘n’t’. Just look at it. It’s there to the right.
Shelf appeal : think you can only buy it online but shelf appeal is high thanks to the stark neon cover
Layout and Design : very sharp with great use of white space and bold neon colours throughout. It has a grid based design but never seems blocky. It allows for an awful lot of stuff to be packed in without feeling forced. The interview layout is particularly good, especially when compared with standard magazine interview layouts which can be dull and blocky and ultimately, off-putting.
Content : image and interview heavy which is fine by me especially when, as mentioned above, the interviews look so good. There are quite a few spotlight style features with contact details (and sometimes not much more) about cool print mags and studios. There’s a good breadth of topics but it feels quite shallow at times. Very few features are longer than a page so it’s a great commute read. It’s all based around prints and printing if that wasn’t clear.
Best Feature : being nosey and liking behind the scenes features the London print shop tours stood out to me. I love seeing pictures of people just doing stuff, especially when it’s something they’re really engaged with. Wish the feature on Mario Ferrari’s photobooth project was longer though, it likes like a really cool idea and could definitely have sustained a longer feature.
Best feature : the neon. I think having neon print throughout was a stretch goal on Kickstarter (this mag started on Kickstarter fyi) and it was definitely a good shout. Love me some neon.
Worst feature : the use of colour can make it difficult to read in parts. I’m being fussy (really fussy) to point it out though because it only really happens on a page or two.
Rating : B+
PS : it smells like when you shuffle a new deck of Magic : The Gathering cards. Was a bit of a weird nostalgia moment for me.
PPS : I don’t normally comment on price but it seems kind of expensive to me. Not sure why I’m picking up on that, maybe because most of my magazines come through subscriptions or Stack these days. It’s printed very well on thick card stock, and I assume you pay a premium for neon print, so I guess it’s worth it but the price would probably put me off buying it again. Maybe I/you should think about it more as a concept, annual or resource because it’s not your standard magazine by any means.
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